We believe that new products should be driven, and decided on, by our community and not a handful of executives. By revolutionizing how and why our small-batch products are made, we serve the underrepresented and the creative. We use the wisdom of actual consumers to solve real women’s problems. 100% cruelty-free. PETA Pink Bunny certified. Our brand promise is performance and results without harmful chemicals. We will never formulate with bad-for-you ingredients such as sulfates, phthalates, parabens, nitrates, coal tar, formaldehyde, BHA and BTA. All of our manufacturing partners and their facilities are the benchmark for safety and quality within the industry.