As a premier hospitality group in Malaysia, BHR is positioned with a meaningful promise, personality and presence. One that offers a distinctive value and engenders customer loyalty. As such, its brand positioning focuses on BHR as one-stop hospitality experience provider for discerning business and leisure travellers with the goal to create great memorable experiences for them. BHR is the business expert that assists professionals ‘get it done’ outside of the office enabling them to meet with success. BHR is also a friend that helps families, couples or any individuals to have not just great, but positive experience, while at the same time providing them the platform to show care to others through many of its CSR programmes and initiatives.
