Big Girls Bras, Etc. was founded by a visionary woman, Elenor Cole, in Dallas, TX in 1998. Her mission was to create a space for women who traditionally had a difficult time finding intimate apparel in sizes that actually fit, in styles that actually flatter. She recognized the Internet as the perfect venue for this pioneering venture. And thus, Big Girls Bras, Etc. was born.
With humble beginnings as a family business, BGB was one of the first online lingerie etailers and the very first lingerie site devoted to full figured and plus sized intimate apparel. From those ground-breaking times, Big Girls Bras has grown to become the go-to store for niche size bras and swim
